A flood of brand icons, company names, and logos overloads our senses every day. After a while you come to flat out ignore nearly every advertisement you see.
100 different cell phone companies? Ok, I no longer care.
New Internet retailer? Big Whoop.
An app for that? Droid does what? STOP VIOLATING MY SANITY.
So the question is, if [...]
Measurable ROI is one of the foremost topics in the social media world, and rightfully so. It’s something that is extraordinarily hard to do, and has been covered extensively (sometimes well, sometime head-scratchingly). However, one thing that doesn’t receive due attention is when your social media efforts turn zombie and start chowing on revenue from [...]
Have you ever been in a situation where Google has totally let you down? You have a question that you MUST know the answer to but that answer just won’t pop up? This happens to me all of the time and I turn to a great feature on LinkedIn called Answers. This feature allows you [...]
In life, go with optimism. The glass is half-full, the sun will come up tomorrow, and you should always focus on the positive. These are good things to do.
In analysis, go with pessimism. The glass is half-empty, the data is limited and biased, and somebody probably pasted a number incorrectly somewhere along the line. These [...]
You are in charge of marketing your company online. You know what a blog is and you know that most businesses have one. However, you are smart enough to not follow the rest of your industry without understanding why. So you ask yourself……Does my company really need one? What goals does a blog even accomplish?
The [...]
Some blogs we read purely for entertainment, with no intention of engaging with the authors or the other readers. Some we use as a learning tool and a way to discuss current key topics in our industry. This guide is for the latter. Following are three steps to help generate meaningful conversation and develop relationships [...]
As a website designer, you might like to think that visitors are reading all of your content in a focused and organized fashion. When I am writing website content, I sure as heck hope my visitors will read every word I publish in a very particular order.
Think about your company’s website. Do you expect visitors [...]
The other night some friends of mine decided to order pizza. They very kindly asked me if I wanted some and I appreciatively declined. Thirty minutes later the pizza arrived, and I immediately saw the error of my ways. Once that smell entered the room, it was clear that I wanted pizza all along, I [...]
Last night, I came home planning to conduct my pre-sleep email and ESPN-checking routine only to find that I had no access to the internet. My router said I had a good connection, but alas, no electronic mail or sports news. This led me to what I believed was the only logical conclusion: “Twitter has [...]
We have been conducting interviews for graphic designers this past week and using Craigslist as our main source for applicants. I just wanted to write a quick post that illustrates how not to apply for a job. Of course most of the emails were poor (on Craigslist you usually get about 10% great responses, 20% [...]
