Everything I do throughout a marketing campaign can be bucketed into the following four categories:
1. Market Research
Unless you would like to squander your marketing budget on an unfocused campaign, the first step in marketing your product or service is always to become an expert. If you sell dog bones, you better know who else is [...]
Once you have a list of names for your company or a list of taglines, it is unbelievably stupid not to test them. You don’t have to test it on 500 people to get valuable feedback. Even if you only have time to test on 10 friends, this is still much more valuable than doing [...]
I don’t consider myself a web expert by any means, however I have had quite a few experiences in picking a web host. If you want an easy to use webhost that offers everything you need and is cheap as hell, my recommendation is Fat Cow.
If you explore your different options and list the pro’s [...]
Market research is the first and arguably the most important step in starting a venture. It involves becoming an expert in your niche industry, evaluating competitors, seeking out business challenges, and analyzing industry trends. All of these things sound fracking expensive but they shouldn’t be. Information about your industry is free if you look in [...]
