When naming any brand, whether it be a product, service, or company, there are several factors to consider. I learned the most important factors from a man named Marty Neumeier, author and branding expert, and they have worked very well for me. Paraphrasing from Marty, the following are 7 criteria for a good name:
1. Distinctiveness [...]
Which one of these two basketball teams would you bet on in a game, based on some basic average statistics?
Of course, it’s impossible to pick one, since each team is virtually identical when it comes to averages. Now take a look at each team by individual player, and see if you might feel a little [...]
Dial bar soap for men is my new favorite product. I love this soap. It is made for ME. Great things about this soap include:
-It is dark blue, my favorite color
-It has grips on it that fit my hand perfectly
-It says ‘For Men’ on it which means it’s mine
Dial soap is an example of a [...]
Probably the most common question I get on my small company: Where does your business come from? In an ideal world I wouldn’t have to go out and find new clients, there would simply be so much traffic on my blog/site that people would be contacting me. However, it takes a long time to build [...]
Part 1 – What did I just do?
You’ve recently completed a social media campaign. You’ve optimized your website, driven traffic via your blog and other sites, done your due diligence on analytics and found a 40% increase in site traffic versus previous baselines. Viola! The campaign has been a success, and has added 40% more [...]
Put simply, a brand is a collection of perceptions the consumer has about a company. It is not built on a logo and slogan, but rather through the total experience that it offers.
Please realize that individuals, not companies, define a brand. It is the consumer that develops a gut feeling on his or her own. [...]
