Having a great website that is not optimized for search engines is like writing a song and not having a band to play it. No matter what product or service you sell and how great your website content is, nothing matters if nobody can find you. It’s very much like a talented songwriter that never [...]
What separates a good website from a poor one? On the surface, most people grade a website by appearance alone. Of course having an attractive and easy to navigate website is important. But is that it? How do you know if your site stacks up well on all fronts? How do you know what aspects [...]
In an earlier post I had mentioned the difference between inbound and outbound marketing. Basically, inbound is the concept of pulling people into your company with great content, whereas outbound is pushing your advertising onto people with the hope that a few will want your product or service. If you think about it, inbound [...]
The best way to get noticed in the online world is to get involved. Read lots of blogs in your industry, start conversations through comments on those blogs, and link to great articles from your own blog. You can find great blogs in many places on the web, but I offer you a short cut. [...]
Twitter is generally useless for anyone who doesn’t understand how to use it. When you first create an account, you have no followers and no instructions for getting the most of out it. For those that put in the time to figure it out though, it is the bees knees.
Tips for making the most of [...]
Part 2 –But it’s my message!
One of the biggest concerns for companies when it comes to using social media is the fear that they’re giving up an unprecedented amount of control over their message and content. This concern is valid, and coupled with events like the Motrin Mom’s incident, there’s enough out there to make [...]
1. Google Reader- An RSS reader that allows me to view all of my blogs at the same time. I can scroll through every article that I am subscribed to without changing websites. I often use the star function to mark articles I want to keep for later, and also the share feature to tell [...]
HOW DO I GET NOTICED?! So you just started a company or launched a new product and it’s your job to get exposure. You need people to notice you! One great way to get the word out is to write a press release and get published. The problem is that every other company is doing [...]
Yesterday I was listening to the radio and came across a station whose tagline was “Today’s Fresh Music”. I decided to give a listen, and here were the next 10 songs that were played, with year of release:
Vogue – Madonna – 1990
Hey There Delilah – Plain White T’s – 2005
Sexy Back – Justin Timberlake – [...]
If you sell a service, pitch is everything. You are selling yourself like a piece of meat in hopes that a seasoned, well-respected lion bites into you. It is overwhelming when first outlining your pitch and sometimes you don’t even know where to start. Here is a four-part structure call SERR that [...]
