Every time someone comes to me with a business idea and wants to know if I think it’s good, I always say the same thing: Have you Googled it to find out if someone else has already done that? The last thing you want to do is enter a market that is completely saturated. Conducting [...]
Ok, maybe not the smartest in the world, but Seth Godin has got to be a candidate for the smartest person in the marketing world. Most people involved with new school marketing will agree that Godin is one of the greatest influencers. He essentially invented permission marketing, which is the idea of pulling in targeted [...]
Google Reader is an RSS reader (Really Simple Syndication).
An RSS reader is a tool that allows you to subscribe to content-producing websites and have the content from all of your subscriptions show up on one page.
Example: I follow many marketing blogs but I do not have time to go to 50 different web pages per [...]
I was walking through the airport looking for something to eat that was cheap and wouldn’t kill me. I came across a cart with mini pizzas! The only problem was they looked like they were sitting out for hours…disgusting. Right as I was about to pass up these nasty, crusty excuses for food, I noticed [...]
I didn’t really think about how much our blog design looks worse than dog poop until my friend Julia, a talented media blogger, gave me some pointers. After an inspiring conversation I decided it was time to take things to the next level—both design wise and content wise.
My long-term goal for this blog is to [...]
If you’ve only got 10 minutes to get the big idea about why social media is so popular, watch the following video. If you only have 2 minutes, read my take. This is a great interview from one of social media’s pioneers, Gary Vaynerchuk. It’s easy to get caught up in the tools of social [...]
The world of web analytics is both exciting and confusing. It has become extremely relevant to small business owners since the birth of free tools like Google Analytics. However, these tools spit out an incredible amount of data and without at least a basic understanding of the concepts, it’s easy to get lost. One of [...]
When I worked for a corporate consulting firm, the things that bothered me the most were the inefficiencies. I spent more time in status check meetings than I did surfing the net doing my work. I am all for communicating, being on the same page as your co-workers, and collaborating. But if you drag me [...]
For all the time we spend doing analysis, on websites, traffic, and social media campaigns, how often do we step back and analyze ourselves and the way that we’re working?
I recently came across an article in one of my favorite blogs on the field of self-quantification, the act of recording and analyzing personal data – [...]
