Last night, I came home planning to conduct my pre-sleep email and ESPN-checking routine only to find that I had no access to the internet. My router said I had a good connection, but alas, no electronic mail or sports news. This led me to what I believed was the only logical conclusion: “Twitter has [...]
Filed under: General Startup Tips by Eric Ast
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We have been conducting interviews for graphic designers this past week and using Craigslist as our main source for applicants. I just wanted to write a quick post that illustrates how not to apply for a job. Of course most of the emails were poor (on Craigslist you usually get about 10% great responses, 20% [...]
Filed under: Promotions, Web by Sean McVey | Social tagging: internet guru > pitch
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Reading, discovering, and interacting with other blogs is a big part of my daily routine, so I’m always trying to find resources that produce informative, preferably entertaining, and easily palatable content. Before getting started, check out our Guide to Google Reader and How to Use it Effectively. Getting your web-based content organized with RSS and [...]
Filed under: Social Media by Eric Ast | Social tagging: blog > blogs > google reader > resources
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If you own a small business there is no reason not to have a Facebook page. There are over 350 million users which means no matter who you are, most of your customers are likely on there.
The goals of your Facebook fan page should be something like this:
1. Interact with customers and develop meaningful relationships
2. [...]
Filed under: Social Media by Sean McVey | Social tagging: facebook > facebook page > fan page > Social Media
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On the way home the other day, I came across the delightful little chicken shack pictured below and immediately burst out laughing:
Lieutenant Saunders at Your Service!
Clearly, this falls into the category of knock-offs, a genre that mental floss highlighted nicely with a top 10 list (Daiads Shoes are my favorite). Instinct #1 was to run [...]
Filed under: Branding by Eric Ast
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LinkedIn is an amazing way to find credible people in your industry and develop a legitimate business network. To be effective you must put in a bit of work to make your profile stand out. I recently went through this process and learned some easy ways to fix up my profile. By talking to professional [...]
Filed under: General Startup Tips by Sean McVey
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I recently came across a neat little toy ESPN has developed called the Salary Crunch. It’s a tool which allows you to input your salary, then tells you what it takes for famous sports figures like Andy Pettitte, Rajon Rondo, and Eli Manning to earn the same amount. For example:
Philip Rivers earns your yearly salary [...]
Filed under: Social Media by Eric Ast | Social tagging: Benchmarking > Comparison > ESPN > Expectations > Guacamole
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Of the many things running through my mind having recently moved to New York and joined Rising Lynx full-time, one recurring and oddly obscure thought stands out:
“If I try to make salsa, somebody in a cowboy hat will kill me”
Pace Picante’s early 90’s ad campaign was centered on a single fundamental idea, Location Matters. [...]
Filed under: Branding, Creative Development by Eric Ast | Social tagging: Location > Marketing > Moving > NYC > Salsa
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