In life, go with optimism. The glass is half-full, the sun will come up tomorrow, and you should always focus on the positive. These are good things to do.
In analysis, go with pessimism. The glass is half-empty, the data is limited and biased, and somebody probably pasted a number incorrectly somewhere along the line. These [...]
You are in charge of marketing your company online. You know what a blog is and you know that most businesses have one. However, you are smart enough to not follow the rest of your industry without understanding why. So you ask yourself……Does my company really need one? What goals does a blog even accomplish?
The [...]
Some blogs we read purely for entertainment, with no intention of engaging with the authors or the other readers. Some we use as a learning tool and a way to discuss current key topics in our industry. This guide is for the latter. Following are three steps to help generate meaningful conversation and develop relationships [...]
As a website designer, you might like to think that visitors are reading all of your content in a focused and organized fashion. When I am writing website content, I sure as heck hope my visitors will read every word I publish in a very particular order.
Think about your company’s website. Do you expect visitors [...]
The other night some friends of mine decided to order pizza. They very kindly asked me if I wanted some and I appreciatively declined. Thirty minutes later the pizza arrived, and I immediately saw the error of my ways. Once that smell entered the room, it was clear that I wanted pizza all along, I [...]
