Measurable ROI is one of the foremost topics in the social media world, and rightfully so. It’s something that is extraordinarily hard to do, and has been covered extensively (sometimes well, sometime head-scratchingly). However, one thing that doesn’t receive due attention is when your social media efforts turn zombie and start chowing on revenue from [...]
In life, go with optimism. The glass is half-full, the sun will come up tomorrow, and you should always focus on the positive. These are good things to do.
In analysis, go with pessimism. The glass is half-empty, the data is limited and biased, and somebody probably pasted a number incorrectly somewhere along the line. These [...]
Every time someone comes to me with a business idea and wants to know if I think it’s good, I always say the same thing: Have you Googled it to find out if someone else has already done that? The last thing you want to do is enter a market that is completely saturated. Conducting [...]
The world of web analytics is both exciting and confusing. It has become extremely relevant to small business owners since the birth of free tools like Google Analytics. However, these tools spit out an incredible amount of data and without at least a basic understanding of the concepts, it’s easy to get lost. One of [...]
For all the time we spend doing analysis, on websites, traffic, and social media campaigns, how often do we step back and analyze ourselves and the way that we’re working?
I recently came across an article in one of my favorite blogs on the field of self-quantification, the act of recording and analyzing personal data – [...]
1. Google Reader- An RSS reader that allows me to view all of my blogs at the same time. I can scroll through every article that I am subscribed to without changing websites. I often use the star function to mark articles I want to keep for later, and also the share feature to tell [...]
Which one of these two basketball teams would you bet on in a game, based on some basic average statistics?
Of course, it’s impossible to pick one, since each team is virtually identical when it comes to averages. Now take a look at each team by individual player, and see if you might feel a little [...]
Part 1 – What did I just do?
You’ve recently completed a social media campaign. You’ve optimized your website, driven traffic via your blog and other sites, done your due diligence on analytics and found a 40% increase in site traffic versus previous baselines. Viola! The campaign has been a success, and has added 40% more [...]
Once you have a list of names for your company or a list of taglines, it is unbelievably stupid not to test them. You don’t have to test it on 500 people to get valuable feedback. Even if you only have time to test on 10 friends, this is still much more valuable than doing [...]
