A flood of brand icons, company names, and logos overloads our senses every day. After a while you come to flat out ignore nearly every advertisement you see.
100 different cell phone companies? Ok, I no longer care.
New Internet retailer? Big Whoop.
An app for that? Droid does what? STOP VIOLATING MY SANITY.
So the question is, if [...]
The other night some friends of mine decided to order pizza. They very kindly asked me if I wanted some and I appreciatively declined. Thirty minutes later the pizza arrived, and I immediately saw the error of my ways. Once that smell entered the room, it was clear that I wanted pizza all along, I [...]
On the way home the other day, I came across the delightful little chicken shack pictured below and immediately burst out laughing:
Lieutenant Saunders at Your Service!
Clearly, this falls into the category of knock-offs, a genre that mental floss highlighted nicely with a top 10 list (Daiads Shoes are my favorite). Instinct #1 was to run [...]
Of the many things running through my mind having recently moved to New York and joined Rising Lynx full-time, one recurring and oddly obscure thought stands out:
“If I try to make salsa, somebody in a cowboy hat will kill me”
Pace Picante’s early 90’s ad campaign was centered on a single fundamental idea, Location Matters. [...]
I was walking through the airport looking for something to eat that was cheap and wouldn’t kill me. I came across a cart with mini pizzas! The only problem was they looked like they were sitting out for hours…disgusting. Right as I was about to pass up these nasty, crusty excuses for food, I noticed [...]
Part 2 –But it’s my message!
One of the biggest concerns for companies when it comes to using social media is the fear that they’re giving up an unprecedented amount of control over their message and content. This concern is valid, and coupled with events like the Motrin Mom’s incident, there’s enough out there to make [...]
Yesterday I was listening to the radio and came across a station whose tagline was “Today’s Fresh Music”. I decided to give a listen, and here were the next 10 songs that were played, with year of release:
Vogue – Madonna – 1990
Hey There Delilah – Plain White T’s – 2005
Sexy Back – Justin Timberlake – [...]
When naming any brand, whether it be a product, service, or company, there are several factors to consider. I learned the most important factors from a man named Marty Neumeier, author and branding expert, and they have worked very well for me. Paraphrasing from Marty, the following are 7 criteria for a good name:
1. Distinctiveness [...]
Dial bar soap for men is my new favorite product. I love this soap. It is made for ME. Great things about this soap include:
-It is dark blue, my favorite color
-It has grips on it that fit my hand perfectly
-It says ‘For Men’ on it which means it’s mine
Dial soap is an example of a [...]
Put simply, a brand is a collection of perceptions the consumer has about a company. It is not built on a logo and slogan, but rather through the total experience that it offers.
Please realize that individuals, not companies, define a brand. It is the consumer that develops a gut feeling on his or her own. [...]
