As a website designer, you might like to think that visitors are reading all of your content in a focused and organized fashion. When I am writing website content, I sure as heck hope my visitors will read every word I publish in a very particular order.
Think about your company’s website. Do you expect visitors [...]
The other night some friends of mine decided to order pizza. They very kindly asked me if I wanted some and I appreciatively declined. Thirty minutes later the pizza arrived, and I immediately saw the error of my ways. Once that smell entered the room, it was clear that I wanted pizza all along, I [...]
Of the many things running through my mind having recently moved to New York and joined Rising Lynx full-time, one recurring and oddly obscure thought stands out:
“If I try to make salsa, somebody in a cowboy hat will kill me”
Pace Picante’s early 90’s ad campaign was centered on a single fundamental idea, Location Matters. [...]
Ok, maybe not the smartest in the world, but Seth Godin has got to be a candidate for the smartest person in the marketing world. Most people involved with new school marketing will agree that Godin is one of the greatest influencers. He essentially invented permission marketing, which is the idea of pulling in targeted [...]
I didn’t really think about how much our blog design looks worse than dog poop until my friend Julia, a talented media blogger, gave me some pointers. After an inspiring conversation I decided it was time to take things to the next level—both design wise and content wise.
My long-term goal for this blog is to [...]
