Measurable ROI is one of the foremost topics in the social media world, and rightfully so. It’s something that is extraordinarily hard to do, and has been covered extensively (sometimes well, sometime head-scratchingly). However, one thing that doesn’t receive due attention is when your social media efforts turn zombie and start chowing on revenue from [...]
We have been conducting interviews for graphic designers this past week and using Craigslist as our main source for applicants. I just wanted to write a quick post that illustrates how not to apply for a job. Of course most of the emails were poor (on Craigslist you usually get about 10% great responses, 20% [...]
In an earlier post I had mentioned the difference between inbound and outbound marketing. Basically, inbound is the concept of pulling people into your company with great content, whereas outbound is pushing your advertising onto people with the hope that a few will want your product or service. If you think about it, inbound [...]
HOW DO I GET NOTICED?! So you just started a company or launched a new product and it’s your job to get exposure. You need people to notice you! One great way to get the word out is to write a press release and get published. The problem is that every other company is doing [...]
If you sell a service, pitch is everything. You are selling yourself like a piece of meat in hopes that a seasoned, well-respected lion bites into you. It is overwhelming when first outlining your pitch and sometimes you don’t even know where to start. Here is a four-part structure call SERR that [...]
Probably the most common question I get on my small company: Where does your business come from? In an ideal world I wouldn’t have to go out and find new clients, there would simply be so much traffic on my blog/site that people would be contacting me. However, it takes a long time to build [...]
