Measurable ROI is one of the foremost topics in the social media world, and rightfully so. It’s something that is extraordinarily hard to do, and has been covered extensively (sometimes well, sometime head-scratchingly). However, one thing that doesn’t receive due attention is when your social media efforts turn zombie and start chowing on revenue from [...]
You are in charge of marketing your company online. You know what a blog is and you know that most businesses have one. However, you are smart enough to not follow the rest of your industry without understanding why. So you ask yourself……Does my company really need one? What goals does a blog even accomplish?
The [...]
Some blogs we read purely for entertainment, with no intention of engaging with the authors or the other readers. Some we use as a learning tool and a way to discuss current key topics in our industry. This guide is for the latter. Following are three steps to help generate meaningful conversation and develop relationships [...]
Reading, discovering, and interacting with other blogs is a big part of my daily routine, so I’m always trying to find resources that produce informative, preferably entertaining, and easily palatable content. Before getting started, check out our Guide to Google Reader and How to Use it Effectively. Getting your web-based content organized with RSS and [...]
If you own a small business there is no reason not to have a Facebook page. There are over 350 million users which means no matter who you are, most of your customers are likely on there.
The goals of your Facebook fan page should be something like this:
1. Interact with customers and develop meaningful relationships
2. [...]
I recently came across a neat little toy ESPN has developed called the Salary Crunch. It’s a tool which allows you to input your salary, then tells you what it takes for famous sports figures like Andy Pettitte, Rajon Rondo, and Eli Manning to earn the same amount. For example:
Philip Rivers earns your yearly salary [...]
Google Reader is an RSS reader (Really Simple Syndication).
An RSS reader is a tool that allows you to subscribe to content-producing websites and have the content from all of your subscriptions show up on one page.
Example: I follow many marketing blogs but I do not have time to go to 50 different web pages per [...]
If you’ve only got 10 minutes to get the big idea about why social media is so popular, watch the following video. If you only have 2 minutes, read my take. This is a great interview from one of social media’s pioneers, Gary Vaynerchuk. It’s easy to get caught up in the tools of social [...]
For all the time we spend doing analysis, on websites, traffic, and social media campaigns, how often do we step back and analyze ourselves and the way that we’re working?
I recently came across an article in one of my favorite blogs on the field of self-quantification, the act of recording and analyzing personal data – [...]
The best way to get noticed in the online world is to get involved. Read lots of blogs in your industry, start conversations through comments on those blogs, and link to great articles from your own blog. You can find great blogs in many places on the web, but I offer you a short cut. [...]
