A flood of brand icons, company names, and logos overloads our senses every day. After a while you come to flat out ignore nearly every advertisement you see.
100 different cell phone companies? Ok, I no longer care.
New Internet retailer? Big Whoop.
An app for that? Droid does what? STOP VIOLATING MY SANITY.
So the question is, if [...]
Filed under: Branding, General Startup Tips by Sean McVey
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Have you ever been in a situation where Google has totally let you down? You have a question that you MUST know the answer to but that answer just won’t pop up? This happens to me all of the time and I turn to a great feature on LinkedIn called Answers. This feature allows you [...]
Filed under: General Startup Tips by Sean McVey
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The other night some friends of mine decided to order pizza. They very kindly asked me if I wanted some and I appreciatively declined. Thirty minutes later the pizza arrived, and I immediately saw the error of my ways. Once that smell entered the room, it was clear that I wanted pizza all along, I [...]
Filed under: Branding, Creative Development, General Startup Tips, Web by Eric Ast | Social tagging: Connecting > Feeling > Marketing > Pizza
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Last night, I came home planning to conduct my pre-sleep email and ESPN-checking routine only to find that I had no access to the internet. My router said I had a good connection, but alas, no electronic mail or sports news. This led me to what I believed was the only logical conclusion: “Twitter has [...]
Filed under: General Startup Tips by Eric Ast
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LinkedIn is an amazing way to find credible people in your industry and develop a legitimate business network. To be effective you must put in a bit of work to make your profile stand out. I recently went through this process and learned some easy ways to fix up my profile. By talking to professional [...]
Filed under: General Startup Tips by Sean McVey
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Ok, maybe not the smartest in the world, but Seth Godin has got to be a candidate for the smartest person in the marketing world. Most people involved with new school marketing will agree that Godin is one of the greatest influencers. He essentially invented permission marketing, which is the idea of pulling in targeted [...]
Filed under: Creative Development, General Startup Tips by Sean McVey
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I didn’t really think about how much our blog design looks worse than dog poop until my friend Julia, a talented media blogger, gave me some pointers. After an inspiring conversation I decided it was time to take things to the next level—both design wise and content wise.
My long-term goal for this blog is to [...]
Filed under: Creative Development, General Startup Tips by Sean McVey
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If you’ve only got 10 minutes to get the big idea about why social media is so popular, watch the following video. If you only have 2 minutes, read my take. This is a great interview from one of social media’s pioneers, Gary Vaynerchuk. It’s easy to get caught up in the tools of social [...]
Filed under: General Startup Tips, Social Media by Eric Ast | Social tagging: Communication > Interaction
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When I worked for a corporate consulting firm, the things that bothered me the most were the inefficiencies. I spent more time in status check meetings than I did surfing the net doing my work. I am all for communicating, being on the same page as your co-workers, and collaborating. But if you drag me [...]
Filed under: General Startup Tips by Sean McVey | Social tagging: corporate > rant
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For all the time we spend doing analysis, on websites, traffic, and social media campaigns, how often do we step back and analyze ourselves and the way that we’re working?
I recently came across an article in one of my favorite blogs on the field of self-quantification, the act of recording and analyzing personal data – [...]
Filed under: Analysis, General Startup Tips, Social Media by Eric Ast | Social tagging: Coffee > Measurement > Quantification
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