Reading, discovering, and interacting with other blogs is a big part of my daily routine, so I’m always trying to find resources that produce informative, preferably entertaining, and easily palatable content. Before getting started, check out our Guide to Google Reader and How to Use it Effectively. Getting your web-based content organized with RSS and [...]
If you own a small business there is no reason not to have a Facebook page. There are over 350 million users which means no matter who you are, most of your customers are likely on there.
The goals of your Facebook fan page should be something like this:
1. Interact with customers and develop meaningful relationships
2. [...]
On the way home the other day, I came across the delightful little chicken shack pictured below and immediately burst out laughing:
Lieutenant Saunders at Your Service!
Clearly, this falls into the category of knock-offs, a genre that mental floss highlighted nicely with a top 10 list (Daiads Shoes are my favorite). Instinct #1 was to run [...]
LinkedIn is an amazing way to find credible people in your industry and develop a legitimate business network. To be effective you must put in a bit of work to make your profile stand out. I recently went through this process and learned some easy ways to fix up my profile. By talking to professional [...]
I recently came across a neat little toy ESPN has developed called the Salary Crunch. It’s a tool which allows you to input your salary, then tells you what it takes for famous sports figures like Andy Pettitte, Rajon Rondo, and Eli Manning to earn the same amount. For example:
Philip Rivers earns your yearly salary [...]
Of the many things running through my mind having recently moved to New York and joined Rising Lynx full-time, one recurring and oddly obscure thought stands out:
“If I try to make salsa, somebody in a cowboy hat will kill me”
Pace Picante’s early 90’s ad campaign was centered on a single fundamental idea, Location Matters. [...]
Every time someone comes to me with a business idea and wants to know if I think it’s good, I always say the same thing: Have you Googled it to find out if someone else has already done that? The last thing you want to do is enter a market that is completely saturated. Conducting [...]
Ok, maybe not the smartest in the world, but Seth Godin has got to be a candidate for the smartest person in the marketing world. Most people involved with new school marketing will agree that Godin is one of the greatest influencers. He essentially invented permission marketing, which is the idea of pulling in targeted [...]
Google Reader is an RSS reader (Really Simple Syndication).
An RSS reader is a tool that allows you to subscribe to content-producing websites and have the content from all of your subscriptions show up on one page.
Example: I follow many marketing blogs but I do not have time to go to 50 different web pages per [...]
I was walking through the airport looking for something to eat that was cheap and wouldn’t kill me. I came across a cart with mini pizzas! The only problem was they looked like they were sitting out for hours…disgusting. Right as I was about to pass up these nasty, crusty excuses for food, I noticed [...]
