Do you really think people are reading your website?

As a website designer, you might like to think that visitors are reading all of your content in a focused and organized fashion.  When I am writing website content, I sure as heck hope my visitors will read every word I publish in a very particular order.
Think about your company’s website.  Do you expect visitors [...]

The 4 Parts of a Marketing Campaign

Everything I do throughout a marketing campaign can be bucketed into the following four categories:
1. Market Research
Unless you would like to squander your marketing budget on an unfocused campaign, the first step in marketing your product or service is always to become an expert.  If you sell dog bones, you better know who else is [...]