The other night some friends of mine decided to order pizza. They very kindly asked me if I wanted some and I appreciatively declined. Thirty minutes later the pizza arrived, and I immediately saw the error of my ways. Once that smell entered the room, it was clear that I wanted pizza all along, I [...]
Filed under: Branding, Creative Development, General Startup Tips, Web by Eric Ast | Social tagging: Connecting > Feeling > Marketing > Pizza
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Of the many things running through my mind having recently moved to New York and joined Rising Lynx full-time, one recurring and oddly obscure thought stands out:
“If I try to make salsa, somebody in a cowboy hat will kill me”
Pace Picante’s early 90’s ad campaign was centered on a single fundamental idea, Location Matters. [...]
Filed under: Branding, Creative Development by Eric Ast | Social tagging: Location > Marketing > Moving > NYC > Salsa
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